Real Estate Marketing Plan



The Real Estate Marketing Plan implemented by your Realtor should include at least the following basic elements:
  1. Prepare and explain a complete Current Market Analysis (CMA) to establish the fair market value as well as comparison to the competition for your review and approval. 
  2. Prepare and complete the listing agreement and obtain pictures as required. 
  3. Review and insure completeness of Seller's Disclosure.
  4. Enter the listing and pictures into the Multiple Listing Service (MLS).
  5. Create flyers, information brochures and listing packets as required.
  6. Place "For Sale" sign and riders as required.
  7. Place lock box on Property, as required.
  8. Notify neighborhood Realtors and other appropriate brokers in your market area.
  9. Insure information has been placed on other websites as appropriate.
  10. Prepare advertisements for newspaper and magazines and agree on how often they will be run.
  11. Schedule property for Realtors' tour as appropriate.
  12. Place "Open House" advertisements as required. 
  13. Contact potential buyers or their agents with details of listing via phone and/or email and follow up as appropriate.
  14. Hold "Open House" as appropriate to property and neighborhood.
  15. Arrange showings for other agents.
  16. Contact you every other week (minimum) with progress report.  
  17. Hold additional "Broker Open House" as appropriate if property is on the market more than 90 days.
  18. Make sure potential buyers are qualified so as to not waste anyone's time.
  19. Present and discuss all options with offers.
  20. Verify all offers are in writing and with compensation.
  21. Negotiate the offers with other agent.
  22. Confirm that all contingencies required are covered in writing.
  23. Create addenda to contracts as required.
  24. Finalize the sales contract, establish the effective date and arrange closing/settlement date.
  25. Monitor the loan approval, preparations for closing and any contingencies and communicate as needed with all involved parties.